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Your content doesn’t need more ideas.

It needs a system.

Website design flow: Homepage, Collections, with a customer chat interface.
Hand opens laptop displaying "Product Images" content on a yellow background.

The Creative Systems Audit is a strategic review of your website, email marketing, and visual ecosystem, designed to turn scattered efforts into clear priorities, consistency, and momentum.

For eCommerce & DTC brands who want clarity before investing in production.

If your brand feels busy but not effective, this is for you.

Your website looks good, but doesn’t convert

Your emails exist, but don’t feel intentional

Your visuals are strong, but hard to reuse

You’re constantly creating, yet nothing compounds

The result?

Second-guessing, stalled momentum, and decisions made reactively instead of strategically.

What the Creative Systems Audit is

What it IS

✓ A prioritized action plan you can implement confidently

✓ A clear diagnosis of what's working, what's not, and why

✓ A strategic, outside perspective on your brand ecosystem 

What is NOT

✗ A sales pitch disguised as an audit

✗ A generic checklist

✗ A surface-level critique

What we review

  • Visual hierarchy & UX clarity
    → So visitors instantly understand what you sell, who it’s for, and what to do next without confusion.
     

  • Messaging & positioning alignment
    → To make sure your words and visuals are telling the same story, building trust instead of mixed signals.
     

  • Conversion friction & flow
    → We identify the moments where users hesitate, get lost, or drop off, and show you exactly where momentum breaks.

What you walk away with

1. A personalized video walkthrough

A clear, no-fluff video where I walk you through what’s working, what’s not, and why. Like having a creative director inside your business review and explain everything in detail.
 

2. A written priority summary
 

A focused breakdown of:

✓ What’s holding you back right now

✓ What will make the biggest impact first

✓ What can wait
 

3. A step-by-step action roadmap
 

Clear next steps in order of what to fix first, second, and third, so you can move forward with confidence instead of second-guessing.

 

This audit turns scattered efforts into a clear, creative system. Whether you implement it yourself or move into done-with-you or done-for-you support next.

This audit is for you if...

You’re an eCommerce or DTC brand

You feel stuck deciding what to improve next

You want to invest in production strategically

You value clarity and thoughtful execution

This may not be for you if…

You’re looking for quick fixes or hacks

You want someone to just “make things pretty”

You’re not ready to act on feedback

OUR 3-STEP PROCESS

How it works

01 Book the audit

Choose your spot and complete the intake form.

02 We review your systems

We analyze your website, email, and visuals with a strategic lens.

03 You receive clarity

You get a recording + action plan you can implement or use to scope next steps together.

OUR 3-STEP PROCESS

How it works

01 Strategy & planning

Together, we clarify goals, channels, and content needs.

02 Create

We provide organized content ready to deploy everywhere

03 Systemize & scale

You get a recording + action plan you can implement or use to scope next steps together.

What happens after the audit?

After the audit, you’ll have two clear options:

1. Implement the recommendations internally

2. Continue working together through production, design, or ongoing creative direction

There is no pressure either way.
The audit is designed to stand on its own, while making the next step obvious if you choose to move forward.

*A portion of the audit may be credited toward future services.

The investment

$242.00 CAD

WHAT OUR CLIENTS SAY

Stylized signature Kelsey Pew with a heart symbol, dark brown on black.

Daniela was amazing at keeping everything moving with my website strategy. She is highly collaborative and helped me feel supported every step of the process. I’m really happy with the work she delivered and would absolutely recommend her.

Kelsey Pew - Founder

Slogan 'I'M HAIR FOR YOU always' in brown text on black.

Daniela was such a great help in bringing clarity to my brand voice and overall strategy. She also set up email flows that were tailored to my business, which has made a huge difference. She’s knowledgeable, supportive, and really easy to work with. I’d highly recommend her!

Karina - Founder

Logo displaying dark brown letters TGC against a black background.

I had a wonderful experience working with Daniela on a video project to help promote TGC's Catalyst program. We were working within a tight timeline and Daniela was timely, professional, and incredibly well organized. Daniela helped us to create a final campaign that we can use for future promotions across channels.

Jocelyn Courneya - 558Media

Working with Daniela has been an absolute pleasure! We connected since minute one and it was very easy to align my vision to her work. I would highlight her excellent communication skills, proactivity and organization! She built a whole landing page with every single shot for the campaign, didn't miss a single detail! Overall, the results are beyond my expectations!

Romina Corella - Founder

Brown script logo for Pearl Spark Pages, with an embedded tree.

Daniela delivered assets that went beyond aesthetics, they're rooted in strategy and super functional. I'm so glad to have a website and visual assets that are the absolute epitome of what I want this brand to convey!

Lisa Simone Richards - Founder

Brown logo with stylized H&V letters and text HAYE AVE & CO.

Working with Daniela this year has been an incredible asset to my business. She takes the time to understand your brand, your why and what makes you unique to deliver quality work. Can't wait to launch my brand and website - one I will be proud to send users to, thanks to Daniela !

Sarah Cranmer - Founder

WHAT OUR CLIENTS SAY

Handwritten brown text Kelsey Pew with a heart symbol

Daniela was amazing at keeping everything moving with my website strategy. She is highly collaborative and helped me feel supported every step of the process. I’m really happy with the work she delivered and would absolutely recommend her.

Kelsey Pew - Founder

Brown text 'I'M HAIR FOR YOU always' on a black background.

Daniela was such a great help in bringing clarity to my brand voice and overall strategy. She also set up email flows that were tailored to my business, which has made a huge difference. She’s knowledgeable, supportive, and really easy to work with. I’d highly recommend her!

Karina - Founder

Block letters TGC in brown color on a black background.

I had a wonderful experience working with Daniela on a video project to help promote TGC's Catalyst program. We were working within a tight timeline and Daniela was timely, professional, and incredibly well organized. Daniela helped us to create a final campaign that we can use for future promotions across channels.

Jocelyn Courneya - 558Media

Brillo text logo, dark brown color on black background.

Working with Daniela has been an absolute pleasure! We connected since minute one and it was very easy to align my vision to her work. I would highlight her excellent communication skills, proactivity and organization! She built a whole landing page with every single shot for the campaign, didn't miss a single detail! Overall, the results are beyond my expectations!

Romina Corella - Founder

Stylish brown script font logo featuring the text Pearl Spark Pages

Daniela delivered assets that went beyond aesthetics, they're rooted in strategy and super functional. I'm so glad to have a website and visual assets that are the absolute epitome of what I want this brand to convey!

Lisa Simone Richards - Founder

Logo with stylized HA emblem and text HAVE AVE & CO.

Working with Daniela this year has been an incredible asset to my business. She takes the time to understand your brand, your why and what makes you unique to deliver quality work. Can't wait to launch my brand and website - one I will be proud to send users to, thanks to Daniela !

Sarah Cranmer - Founder

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